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A view of a daytime brand activation on Queen's Walk for 7UP.

Brand activations

Our central London site offers three, high-footfall locations where brands can connect with consumers

It’s why famous names like adidas, LEGO and Samsung have partnered with the Southbank Centre for their brand activation campaigns.

Get in touch

Contact our brand activations team to discuss your campaign.

Email our team

Our brand activation locations

Vodafone brand activation on the Queen's Walk
Art by Post artworks on billboards on Queens walk. Art by Post: Of Home and Hope, Southbank Centre, 2021
Queen's Walk Brand Activation - Too Good To Go
Image of dancers dressed in green Irish Dancing on a light up green dance floor on the Queen's Walk.
A row of yellow beach huts on Queen's Walk to promote Meta in a brand activation.

Queen's Walk

Located on the riverfront, close to the London Eye with views towards Westminster and the Houses of Parliament.

© Photography by Jake Davis (instagram.com/jakephilipdavis)
Southbank Centre Square

Southbank Centre Square

This area between Waterloo Station and the Royal Festival Hall is where we host our busy food market, but it’s available from Monday – Thursday for brand activations.

Builder's Yard at Southbank Centre
Builder's Yard at Southbank Centre
McDonalds Brand Activation in the Builder's Yard

Builder's Yard

A distinctive, covered location under Hungerford Bridge which provides a big space for larger scale projects.

At a glance

Fact sheet

For maps and dimensions of each location plus other useful information, please see our handy guide.

Download our fact sheet

Rates

  • Queen’s Walk: £9,000 (excl. VAT)
  • Southbank Centre Square: £9,000 (excl. VAT)
  • Builder’s Yard: £9,000 (excl. VAT)
Kinetika Bloco performing on Queens Walk at Southbank Centre
By bringing your brand activation to the Southbank Centre you’re supporting our mission to keep the arts open and accessible to all.

Client feedback

‘We selected the Southbank Centre for our activation for its close proximity to key London landmarks and the high footfall enjoyed at the site. Liam, our contact throughout the booking process and during the activation, was both efficient and helpful. We’d certainly book the space again and recommend it to colleagues.’

– Andy Martin, Head of Experiential Marketing, Sublime Promotions

“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum sit amet pulvinar libero, ac vehicula urna. Pellentesque ultricies ex eget porta lacinia. Vivamus eleifend tortor eu rutrum hendrerit. Mauris ac.”

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Event services

Impact & access